Vice President, Demand Generation (Cybersecurity)

Location: Burlington, MA, United States. Full-time US role; employees must be legally authorized to work in the US.

Company

RSA provides identity and access management, authentication, access lifecycle management, and identity governance solutions for organizations worldwide.

What you will do

• Own the global demand-generation strategy, marketing-sourced and marketing-influenced pipeline, budget, forecasting, and return on investment.
• Build an AI-native demand engine using agentic workflows, AI-SDR capabilities, signal-based targeting, and personalized outreach.
• Lead enterprise ABM, buying-committee engagement, account journeys, attribution, and intent orchestration through 6sense or an equivalent platform.
• Scale digital demand across paid search, paid social, programmatic, content syndication, webinars, website conversion, and lifecycle experimentation.
• Own the marketing technology stack, including HubSpot or an equivalent platform, webinar tools, intent systems, data enrichment, ABM, lead scoring, nurture, and reporting.
• Lead regional lead development, collaborate with Sales and cross-functional marketing teams, and present pipeline performance to executive leadership, the board, and Finance.

Requirements

• 15+ years of experience in enterprise B2B SaaS or cybersecurity marketing, including 5+ years leading demand generation at scale.
• Direct experience owning pipeline targets, revenue accountability, forecasting, attribution, and pipeline mathematics.
• Demonstrated expertise in AI-native demand generation, including agentic workflows, AI-SDR platforms, GEO/AEO, AI-assisted content, and campaign operations.
• Deep enterprise ABM experience and proficiency with 6sense or an equivalent intent platform, paid search, paid social, and programmatic marketing.
• Expert ownership of HubSpot or an equivalent marketing automation platform and the broader marketing technology stack.
• Must be legally authorized to work in the United States.

Culture & Benefits

• Fast-paced, rigorous environment focused on immediate results and disciplined lead generation.
• Opportunity to build a small, high-performing demand-generation function and team.
• Flexible paid time off, health, disability, and life insurance for eligible US employees.
• 401(k) retirement plan with company matching contributions.
• Annual discretionary bonuses for eligible full-time, non-Sales US employees.