Demand Generation Director (Cybersecurity)

Location: United States; hybrid, with the option to work from home or from the NYC office

Company

hirify.global is a B2B SaaS scale-up building an AI platform that helps cybersecurity teams automate security alert investigations and make Security Operations Centers more proactive.

What you will do

• Own sourced and influenced pipeline targets and connect channel investment to pipeline and revenue globally.
• Shift the pipeline mix toward inbound through SEO, organic content, website conversion optimization, and conversational experiences.
• Build signal-based demand generation using intent data, account signals, AI discoverability, and real-time activation.
• Develop account-based marketing, lifecycle, nurture, scoring, routing, and re-engagement programs for long technical sales cycles.
• Manage the martech stack, including marketing automation, CRM integrations, intent and ABM tooling, SEO, and marketing operations agencies.
• Oversee events and field marketing, report on pipeline contribution, funnel conversion, CAC, and AI discoverability, and run measurable experiments.

Requirements

• Experience in B2B demand generation or growth marketing, ideally in enterprise or cybersecurity software.
• Track record of increasing inbound and website-sourced demand through SEO, CRO, and organic content.
• Demonstrated use of AI, intent data, ABM, enrichment, conversational website, and workflow tools.
• Strong expertise in marketing automation, CRM, and building or evolving martech stacks.
• Experience owning CAC, pipeline coverage, and marketing-sourced revenue metrics for senior leadership or a board.
• Experience managing agencies or vendors and building systems in an early-stage environment.

Nice to have

• Exposure to technical security buyers and long enterprise sales cycles.
• Understanding of how buyers research through AI assistants and AI-generated overviews.

Culture & Benefits

• Meaningful work focused on real-world cybersecurity impact.
• High-impact role in a small, international, fast-moving team.
• Autonomy and creativity in shaping the demand generation function.
• Equity and early ownership opportunity.
• Flexible work-from-home arrangement or access to the NYC office.

Hiring process

• Conversation with the VP of Marketing.
• Conversation with the Global BDR Director, followed by a case study and culture-fit discussion.
• Reference check and offer.