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Описание вакансии
Текст:
TL;DR
Sr. ABM Manager (Cybersecurity): Building and executing personalized 1:1 and 1:few account-based marketing programs for strategic enterprise accounts with an accent on verticalized campaigns, international programs, and coordinated multi-channel experiences. Focus on using account intelligence, buying signals, intent data, and ABM technologies to engage buying committees, accelerate pipeline, and optimize performance.
Location: US remote
Company
Cyera develops data security and AI trust infrastructure that helps enterprises adopt AI securely.
What you will do
- Develop and execute highly personalized 1:1 and 1:few ABM programs for strategic accounts.
- Partner with Sales, SDRs, Product Marketing, Digital Marketing, and Field Marketing to create account-specific strategies.
- Build verticalized and international programs adapted to industry and regional needs.
- Coordinate multi-channel account experiences across digital advertising, content, email, events, executive engagement, webinars, and SDR outreach.
- Expand engagement across personas, buying committee members, business units, and existing relationships.
- Measure account engagement, meetings, opportunity creation, pipeline influence, and acceleration, translating insights into program improvements.
Requirements
- 8+ years of B2B marketing experience, ideally in enterprise technology, SaaS, cybersecurity, or another complex B2B environment.
- Hands-on experience developing and executing 1:1 and 1:few ABM programs for strategic or named accounts.
- Experience partnering with enterprise Sales and SDR teams and targeting multiple personas and seniority levels.
- Experience with ABM platforms, intent data, account intelligence, personalization technologies, and related marketing tools.
- Strong project management, organizational, collaboration, stakeholder influence, and data analysis skills.
- Ability to work in a fast-moving environment, experiment with creative tactics, and connect marketing activity to pipeline and revenue outcomes.
Nice to have
- Experience supporting global or international marketing programs.
- Experience building industry- or vertical-specific campaigns.
Culture & Benefits
- Remote work with office setup reimbursement.
- Unlimited paid time off.
- Paid holidays and sick time.
- Health, vision, dental, life, and short- and long-term disability insurance.
- Standard benefits and equity package with potential merit increases.
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