Director, AI Product Marketing (AI)

Location: Burlington, Massachusetts, United States. All employees must be legally authorized to work in the US.

Company

hirify.global provides identity and access management solutions for organizations worldwide, with capabilities spanning authentication, access management, identity lifecycle management, and identity governance across cloud and on-premises environments.

What you will do

• Own hirify.global's AI positioning, narrative, messaging architecture, buyer personas, and customer journeys for Chief AI Officer, CISO, and practitioner audiences.
• Lead competitive intelligence for the AI portfolio, including market tracking, win/loss insights, and rapid field responses.
• Coordinate go-to-market activities for AI product launches across product, demand generation, sales, and PR.
• Partner with product teams on roadmap storytelling, pricing, packaging, and the creation of customer-facing assets.
• Build analyst and customer relationships, present hirify.global's AI security story, and develop thought leadership, case studies, and references.
• Create sales enablement materials, training, certification, demos, competitive responses, and content while measuring usage, pipeline influence, win rate, and analyst standing.

Requirements

• Strong command of product marketing fundamentals, including positioning, messaging, personas, segmentation, launches, competitive intelligence, pricing and packaging input, and enablement.
• Demonstrated experience producing positioning and content adopted by sellers and valued by buyers, ideally in B2B security or enterprise software.
• Meaningful experience at the intersection of AI and identity and access management.
• Understanding of AI buying decisions across Chief AI Officer, CISO, and IT audiences, including relevant governance, regulatory, and compliance frameworks.
• Ability to develop differentiated positioning, write and tell the story personally, and execute quickly as a senior individual contributor.
• Legal authorization to work in the United States is required.

Culture & Benefits

• Full-time, non-Sales US employees may be eligible for annual discretionary bonuses based on prior-year company performance.
• Eligible US employees receive flexible paid time off, health, disability, and life insurance.
• Benefits include a 401(k) retirement plan with company matching contributions.
• hirify.global promotes an equal-opportunity workplace free from discrimination and harassment.