North America Senior Field Marketing Manager (Cybersecurity)

Location: Burlington, Massachusetts, United States; full-time onsite role. Employees must be legally authorized to work in the US.

Salary: $115,000–$160,000 per year, plus eligibility for an annual discretionary bonus and US employee benefits.

Company

hirify.global provides identity and access management, authentication, access lifecycle management, and identity governance solutions for organizations worldwide.

What you will do

• Lead North America field marketing strategy and annual planning across Federal, Strategic, Enterprise, and Commercial sales segments.
• Design and execute integrated multi-channel campaigns, including events, launches, roadshows, webinars, and buyer-journey programs.
• Build the global events strategy, maximize event ROI, secure speaking opportunities, and develop pre- and post-event engagement.
• Own the field marketing budget, business cases, KPI tracking, pipeline reporting, and executive and QBR presentations.
• Use AI tools, account and intent signals, and AI-assisted dashboards to improve campaign execution and budget allocation.
• Manage and develop North America Field Marketing Managers and coordinate with Demand Generation and Channel Marketing.

Requirements

• 8+ years of B2B marketing experience, including 5+ years leading marketing teams and developing managers.
• Experience building and defending marketing plans and budgets at the executive level, preferably in enterprise technology or cybersecurity.
• Track record of partnering with complex, multi-segment sales organizations.
• Experience owning events strategy at scale, combining strategic planning with hands-on execution.
• Strong budget management, ROI analysis, executive communication, and presentation skills.
• Working knowledge of HubSpot, Salesforce, Google Analytics, and 6Sense or equivalent tools; willingness to travel for flagship events and sales engagements.

Culture & Benefits

• Work on identity and access security products used by organizations in government, financial services, healthcare, and critical infrastructure.
• Flexible paid time off.
• Health, disability, and life insurance for eligible US employees.
• 401(k) retirement plan with company matching contributions.
• Equal opportunity workplace committed to diversity and inclusion.