Director, Demand Generation (Cybersecurity)

Location: Herndon, Virginia, USA; hybrid with on-site collaboration 2–3 days per week. Candidates should live within approximately 50 miles of the office.

Salary: $181,000–$229,300 USD base salary, plus bonus plans.

Company

hirify.global provides high-assurance cybersecurity and trusted connectivity for mission-critical environments, protecting sensitive data and enabling secure collaboration across networks and domains.

What you will do

• Own the integrated demand generation strategy across priority markets, solutions, audiences, and company growth objectives.
• Develop and execute multi-channel campaigns across digital, email, content, social, events, webinars, partners, and account-based marketing.
• Build segmentation, buyer journeys, nurture programs, offers, channel plans, activation strategies, and measurement frameworks.
• Partner with Sales, Solution Marketing, Content, Brand, Field Marketing, and Marketing Operations to generate qualified demand and pipeline.
• Define KPIs, attribution, dashboards, lead lifecycle processes, and reporting; continuously optimize engagement, conversion, pipeline impact, and ROMI.
• Lead and develop demand generation staff, establish operating processes, and manage agency, vendor, and program budget relationships.

Requirements

• Expertise in integrated campaign strategy, multi-channel demand generation, and account-based marketing.
• Strong analytical skills with experience in performance measurement, attribution, ROI optimization, and executive-level reporting.
• Experience activating campaigns across digital, email, web, social, events, webinars, partners, and field channels.
• Proven cross-functional collaboration with Sales, Marketing, Product, Content, and Operations teams.
• Leadership experience coaching, mentoring, and building demand generation team capability.
• Bachelor’s degree in Marketing, Business, Communications, or a related field; significant experience leading B2B demand generation and pipeline-driving programs. Applicants must have the right to work in the USA; some positions may require U.S. Person status under ITAR or EAR regulations.

Nice to have

• Advanced degree.
• Experience in cybersecurity, technology, or government-focused industries.

Culture & Benefits

• Flexible paid time off.
• 401(k) matching.
• Healthcare coverage contributions.
• Bonus plans and a benefits package provided according to role eligibility.
• Collaborative environment focused on experimentation, measurement discipline, and continuous improvement.