Director, Product Marketing – Governance & Lifecycle (Identity Governance)

Location: Burlington, Massachusetts, United States; full-time onsite role. Candidates must be legally authorized to work in the US.

Company

Identity and access management provider delivering cloud and on-premises authentication, access lifecycle management, and identity governance solutions for organizations worldwide.

What you will do

• Own the positioning, messaging architecture, buyer personas, and buyer journeys for the Governance & Lifecycle portfolio.
• Lead competitive intelligence, win/loss analysis, differentiated positioning, and field responses against established IGA competitors.
• Drive go-to-market strategy for product launches, including messaging, packaging, pricing input, sequencing, and cross-functional coordination.
• Build and personally deliver sales training, certification, playbooks, discovery guides, talk tracks, demo narratives, objection handling, and competitive battle cards.
• Develop analyst, customer, partner, and field CTO relationships while creating thought leadership, case studies, references, solution briefs, demos, and web content.
• Measure content usage, seller adoption, attach rate, pipeline influence, competitive win rate, and analyst standing, then improve programs based on results.

Requirements

• Strong command of product marketing fundamentals, including positioning, messaging, personas, segmentation, launches, competitive intelligence, pricing and packaging input, and enablement.
• Track record of producing positioning and content adopted by sellers and valued by buyers, preferably in B2B security or enterprise software.
• Experience building and personally delivering sales training and certification that improved seller confidence, adoption, and win rate.
• Meaningful experience with identity governance, IGA, or identity and access management, including access certification, separation of duties, joiner-mover-leaver lifecycle, audit, regulatory, and compliance frameworks.
• Ability to create differentiated challenger positioning and high-quality content personally, quickly, and as a senior individual contributor.
• Legal authorization to work in the United States is required.

Culture & Benefits

• Full-time US employees outside Sales may receive annual discretionary bonuses based on prior-year company performance.
• Benefits include flexible paid time off, health, disability, and life insurance.
• Eligible US employees receive a 401(k) retirement plan with company matching contributions.
• Work in a fast-paced environment focused on identity security, governance, and compliance.