Social Media Lead (Fintech)

Location: Riyadh, Saudi Arabia

Company

hirify.global is a Saudi fintech platform building a customer-centric financial super-app for users and businesses across the GCC region.

What you will do

• Lead the Public Engagement team across X, Instagram, TikTok, Facebook, app reviews, and other public feedback channels.
• Manage daily operations, shift coverage, workload distribution, quality performance, and escalation discipline.
• Ensure public responses follow the approved tone of voice, privacy standards, risk standards, and customer experience expectations.
• Coach advisors on sensitive, emotional, high-visibility, and reputationally risky interactions.
• Partner with internal teams to resolve root causes behind public complaints.
• Analyze sentiment, recurring themes, service gaps, and emerging risks, turning them into structured insights and recommendations.

Requirements

• Proven experience leading a team in social media care, community management, public engagement, or marketing operations.
• Strong Arabic and English writing skills, including the ability to adapt tone for sensitive and platform-specific interactions.
• Strong understanding of social media platforms, app review management, public customer behavior, and digital engagement tools.
• Strong judgment, attention to detail, and the ability to make decisions in fast-moving or sensitive situations.
• Experience with social media platforms, CRM systems, social listening tools, and customer engagement tools.
• Ability to work in a fast-paced fintech environment with evolving processes and high customer visibility.

Nice to have

• Understanding of fintech, BNPL, payments, fraud, disputes, refunds, or customer protection topics.

Culture & Benefits

• Work in a high-visibility customer engagement function serving millions of regional users.
• Collaborate with cross-functional teams to improve services and resolve recurring customer issues.
• Support advisor training, onboarding, certification, and continuous development.
• Help maintain practical and up-to-date public engagement standards.