Senior Manager, Paid Media (Marketing)

Location: Columbia, Maryland, USA; hybrid schedule with four in-office days per week, Monday–Thursday

Salary: $115,000–$130,000 per year, plus eligibility for an annual incentive program

Company

Healthcare education organization serving more than 97,000 students through five accredited institutions and a large faculty and alumni network.

What you will do

• Own budget pacing, forecasting, accruals, and financial health across the $78M paid media portfolio.
• Translate enterprise media strategy into channel plans, agency briefs, execution timelines, and accountable agency relationships.
• Manage full-funnel channels including paid search, Meta, TikTok, LinkedIn, CTV/OTT, streaming audio, digital out-of-home, and affiliate.
• Synthesize cross-channel performance using marketing mix modeling, incrementality, and Salesforce attribution inputs to recommend budget reallocations.
• Build dashboards, pacing summaries, and executive-ready performance updates for timely decision-making.
• Lead the test-and-learn roadmap and special initiatives, coordinating with creative, web, enrollment, and analytics teams.

Requirements

• Bachelor’s degree in marketing or a related field required; an MBA is preferred.
• 7+ years of marketing experience in a corporate marketing or advertising agency environment.
• Direct marketing and brand marketing experience, including local marketing and inquiry generation for a direct sales force.
• Experience managing budgets and strong analytical, leadership, communication, and project management skills.
• Proficiency with Microsoft Office applications.
• Must be willing to travel up to 25%.

Nice to have

• Experience in education.
• Master’s degree or MBA.
• Experience in an inquiry generation setting for a direct sales force.

Culture & Benefits

• Hybrid work environment designed to support collaboration and communication.
• Health, dental, vision, life, and disability insurance.
• 401(k) retirement program with a 6% employer match.
• Flexible Time Off policy and 12 paid holidays.