Director, Paid Media - CNBC & MS NOW

Location: Hybrid position based in the New Jersey office, with onsite work three days per week. Occasional work from the New York office may be required.

Salary: $130,000–$150,000 yearly, bonus and long-term incentive eligible.

Company

hirify.global is a media and entertainment business operating news, business, golf, sports, and entertainment brands, including CNBC and MS NOW.

What you will do

• Own the end-to-end paid media function for the CNBC and MS NOW news portfolio.
• Develop full-funnel strategies supporting awareness, acquisition, engagement, retention, and conversion.
• Manage paid media planning, campaign execution, reporting, optimization, forecasting, and budget reconciliation.
• Partner with Marketing, Analytics, Research, Creative, Product, Finance, executives, and external media agencies.
• Analyze complex performance data and translate insights into investment and business recommendations.
• Improve attribution methodologies and marketing technology, including app attribution, web analytics, tracking infrastructure, and connected TV measurement.

Requirements

• Bachelor’s degree in Marketing, Communications, Business, Analytics, or a related field, or equivalent practical experience.
• 8+ years of experience leading paid media strategy and execution, preferably in digital media, streaming, subscription, news, or direct-to-consumer businesses.
• Expertise with full-funnel campaigns across search, social, programmatic, video, connected TV, and emerging digital channels.
• Experience driving acquisition, conversion, retention, and lifetime value across the subscriber lifecycle.
• Strong knowledge of marketing measurement, attribution, incrementality, performance analytics, budget management, and financial reconciliation.
• Experience with external media agencies and marketing technology such as mobile attribution, web analytics, pixel implementation, and connected TV measurement.

Nice to have

• Experience marketing subscription-based digital products or streaming services.
• Experience with premium news, media, or entertainment brands.
• Familiarity with Google Ads, DV360, The Trade Desk, Meta Ads Manager, Campaign Manager 360, Google Analytics 4, Adobe Analytics, Kochava, Adjust, Tableau, or Looker.
• Experience developing or enhancing marketing measurement and attribution frameworks.

Culture & Benefits

• Collaborative, data-driven environment emphasizing trust, teamwork, transparency, agility, and entrepreneurial ownership.
• Comprehensive health and wellness benefits, retirement savings programs, and paid time off.
• Professional development opportunities and employee perks.
• Onsite fitness center, group classes, cafeteria, dry cleaning, shoe shining, and other office amenities.
• Free shuttle transportation to and from locations in Manhattan, Brooklyn, Hoboken, and Jersey City.

Hiring process

• External candidates may be required to attend an in-person interview at a hirify.global location before a hiring decision.