Director, Omni-Channel Retail Marketing - Target

Location: hirify.global headquarters in El Segundo, California, United States; onsite with occasional travel to the Target account

Salary: USD 178,000–215,000 yearly

Company

hirify.global is a global toy and family entertainment company creating toys, content, consumer products, digital experiences, and live experiences across a portfolio of owned and licensed brands.

What you will do

• Lead omni-channel retail marketing strategy and activation for the Target account across hirify.global brands.
• Develop strategic account plans, annual activation plans, promotional calendars, and customer meeting materials in partnership with Sales.
• Use shopper, customer, syndicated, and retailer data to identify strategies, develop recommendations, and evaluate promotional performance.
• Drive ecommerce strategy, online merchandising, retail media plans, budgets, account plans, and optimization with agency partners.
• Coordinate alignment among Sales, Marketing, customer functions, consumer products, licensing, and retailer partners.
• Manage, mentor, and develop the omnichannel retail marketing account team.

Requirements

• Bachelor's degree or equivalent experience; MBA is preferred.
• 10–12 years of experience in marketing, sales, trade marketing, category management, space planning, ecommerce, or consumer research.
• Experience partnering with Sales teams and retailers on in-store marketing programs, ecommerce, and account planning.
• Expertise in merchandising, promotions, space planning, shopper marketing, retail media, and retailer proprietary systems.
• Strong analytical, strategic planning, presentation, organization, Excel, and PowerPoint skills.
• Ability to work onsite at the El Segundo, California headquarters and travel occasionally to the account.

Culture & Benefits

• Collaborative, innovative, and performance-driven working environment.
• Inclusive culture focused on belonging and enabling employees to reach their full potential.
• Competitive total pay programs and comprehensive benefits.
• Resources supporting employee development and professional growth.