Senior Director, Sales & Customer Marketing

Location: Norwalk, Connecticut, United States; hybrid schedule with three in-office days Monday–Wednesday

Company

hirify.global is a rapidly growing e-commerce company creating affordable everyday products and expanding its Gorilla Grip brand into an omnichannel retail business.

What you will do

• Own sales and customer marketing strategies, joint business plans, revenue targets, and trade investment for Walmart, Target, club, and emerging retail accounts.
• Develop shopper, retail, and customer marketing programs across in-store activation, retailer media, digital shelf, promotions, and omnichannel campaigns.
• Translate shopper, consumer, category, competitive, and retailer data into account-specific selling stories and category narratives.
• Manage trade and customer marketing budgets, optimizing promotional spend, cooperative marketing, and retailer media for profitable growth.
• Partner with buyers, merchants, Brand, Product Management, Planning, Supply Chain, Finance, and Creative to drive distribution, assortment, launches, and channel expansion.
• Build scalable shopper and customer marketing playbooks while advising executive leadership on performance, investment priorities, risks, and growth opportunities.

Requirements

• Bachelor’s degree in business, marketing, or a related field; MBA preferred.
• 8+ years of progressive CPG experience spanning sales or account management and downstream marketing.
• Demonstrated success managing retail accounts while building programs that drive shopper conversion.
• Experience with Amazon and Walmart.com is required; familiarity with Walmart, Target, retailer systems, joint business planning, and retail media is valuable.
• Strong command of shopper insights, Nielsen or Circana/IRI syndicated data, retailer data, promotional strategy, pricing, and trade optimization.
• Excellent communication, storytelling, executive presentation, people leadership, and cross-functional collaboration skills.

Culture & Benefits

• Fast-paced, collaborative, customer-focused, and entrepreneurial working environment.
• Comprehensive medical, dental, and vision coverage, including a free medical option.
• 401(k) with company match, paid time off, holidays, birthday leave, and paid parental leave.
• Mental health resources, Employee Assistance Programs, wellness programs, and a free gym in the Norwalk office.
• Professional development opportunities, commuter assistance, pet-friendly office, snacks, coffee, and team events.
• One fully remote week per year between Christmas and New Year.