Manager Digital Commerce & Omnichannel Marketing

Company

hirify.global is a large baking company with more than 20,000 associates producing and distributing branded bakery products nationwide.

What you will do

• Drive digital commerce growth for key retail customers by optimizing product detail pages, retail media, search strategy, and digital shelf execution.
• Develop and execute customer-specific omnichannel marketing strategies spanning digital, in-store, and promotional activities.
• Collaborate with brand, partnerships, Sales, Category Management, and Brand Marketing teams to turn shopper insights into actionable plans.
• Coordinate external agencies and internal stakeholders to deliver customer programs and retail partnerships.
• Monitor program performance, use data to optimize campaigns, and inform future strategies.
• Manage budgets and marketing operations for the digital commerce and omnichannel team.

Requirements

• 5+ years of experience in customer marketing, shopper marketing, or ecommerce strategy within CPG, retail, or an agency.
• Strong understanding of retailer ecosystems and omnichannel shopper behavior.
• Proven ability to lead cross-functional initiatives and manage external partners.
• Experience with retail media networks and digital shelf optimization, including platforms such as Walmart Connect, Amazon Ads, Kroger Precision Marketing, Salsify, or Syndigo.
• Analytical experience using data to guide decisions and measure impact, including syndicated data tools such as Nielsen or Circana.
• Strategic thinking and familiarity with retailer-specific platforms.

Culture & Benefits

• Competitive annual salary of $94,300–$122,600.
• Annual bonus eligibility.
• Comprehensive benefits package.
• Paid time off.
• 401(k) plan with company match.
• Inclusive work environment focused on safety, diversity, development, and authenticity.