Director, Commerce Strategy

Location: New York, NY, United States; hybrid work with office attendance an average of four days a week

Salary: $75,000–$180,000 USD per year

Company

hirify.global is a global creative company combining brand experience, customer experience, and commerce to drive growth for leading brands.

What you will do

• Set the strategic agenda for client portfolios and advise clients on brand growth, business transformation, and commerce opportunities.
• Translate complex insights into strategic narratives, actionable jobs to be done, briefs, roadmaps, and frameworks.
• Develop retail and engagement strategies across in-store, online, social, and email channels.
• Conduct market research, competitive audits, and sales and shopper panel analysis using tools such as MRI Simmons, Mintel, Infegy, and YPulse.
• Partner with Creative, Media, Growth Strategy, and Client Engagement teams to connect strategic recommendations with commerce results.
• Support new business pitches, industry award case studies, thought leadership, and the integration of AI tools into strategic workflows.

Requirements

• Bachelor’s degree in advertising, Communications, Marketing, or a related field.
• 7–10 years of experience in omnichannel retail strategy, engagement marketing, or a related field.
• 2–3+ years of formal experience managing direct reports, including coaching, performance management, and career development.
• Experience with channel and communications planning, integrated marketing campaigns, physical and digital commerce channels, and data-driven growth opportunities.
• Experience working with top U.S. retailers and understanding their business models and marketing strategies.
• Applied experience with MRI Simmons, Mintel, and sales or shopper panel data platforms, plus exceptional storytelling and senior-stakeholder communication skills.

Nice to have

• Experience in an agency, CPG company, research company, or consulting firm.

Culture & Benefits

• Hybrid collaboration model focused on creativity, collaboration, and connection.
• Competitive benefits package.
• Accommodations or flexibility can be discussed with the hiring team.
• Equal opportunity workplace committed to respect, belonging, and career progression.