Director, Connected Commerce & Retail Media (eCommerce)

Location: Fort Worth, Texas, United States

Company

hirify.global develops innovative products and solutions focused on improving eye health and helping people see brilliantly.

What you will do

• Lead the connected commerce strategy across eCommerce, retail media, and omnichannel marketing for platforms including Amazon, Walmart, Target, and direct-to-consumer channels.
• Develop integrated digital commerce plans covering assortment, pricing, promotions, and brand objectives across retail partners.
• Own retail media investments, including Amazon AVN and platform-specific solutions, with a focus on ROI, measurement, and performance transparency.
• Partner with brand, sales, and finance teams on Joint Business Planning priorities, investments, and commercial targets.
• Use analytics, digital shelf tools, and shopper insights to improve discoverability, conversion, customer experience, revenue, market share, and profitability.
• Lead forecasting, budget management, KPI tracking, cross-functional collaboration, and the development of a high-performing team.

Requirements

• Bachelor’s degree or equivalent directly related experience.
• 10 years of relevant experience and 6 years of demonstrated leadership experience.
• Fluent English reading, writing, comprehension, and communication skills.
• Experience with eCommerce and marketplace platforms such as Amazon, Walmart, Target, and DTC.
• Experience in digital marketing, omnichannel strategy, retail media, analytics, performance measurement, and significant media or marketing budgets.
• Experience leading cross-functional initiatives, influencing stakeholders in matrixed organizations, and building or transforming commerce capabilities.

Nice to have

• Background in OTC healthcare, CPG, or other fast-moving consumer goods categories.
• Advanced knowledge of digital shelf optimization, retail analytics tools, and marketplace ecosystems.
• Experience building and developing high-performing teams.

Culture & Benefits

• Inclusive environment that values different perspectives and contributions.
• Career growth and focused development opportunities.
• Health and life insurance, retirement benefits, flexible time off, and additional benefits.
• Collaboration around standard processes and sharing findings as work evolves.