Senior Lifecycle Marketing Manager (AI)

Location: Remote within the United States; authorization to work in the U.S. is required

Salary: $145K–$185K per year

Company

hirify.global is a technology-powered, in-network psychiatry practice improving access to mental healthcare for patients and reducing administrative burden for clinicians.

What you will do

• Design, execute, and analyze structured A/B and multivariate experiments across email, SMS, and in-app channels.
• Build experimentation roadmaps tied to lifecycle KPIs including no-shows, late cancellations, visit completion, and retention.
• Analyze funnels, cohorts, segments, and state-level variation to identify performance gaps and prioritize improvements.
• Evaluate AI and machine learning capabilities such as predictive segmentation, send-time optimization, dynamic content, propensity modeling, and risk signals.
• Build and maintain reporting frameworks and dashboards, write SQL queries, and establish measurement and incrementality standards.
• Lead cross-functional lifecycle initiatives with Product, Operations, Marketing Operations, Data Engineering, Analytics, BI, and Creative.

Requirements

• 5–8 or more years of experience in growth, lifecycle, or performance marketing with measurable results.
• Strong SQL proficiency or willingness to learn, with experience working in data warehouses; Snowflake experience is preferred.
• Experience designing, measuring, and iterating on structured experiments and understanding incrementality.
• Deep familiarity with cohort analysis, funnel diagnostics, and segment-level performance variation.
• Curiosity about AI and ML applications in lifecycle marketing, combined with the ability to critically evaluate model performance and separate lift from noise.
• Strong problem-solving skills and the ability to translate complex data into clear business recommendations.

Nice to have

• Experience with Snowflake.
• Experience applying predictive modeling, dynamic content, propensity scoring, or intelligent automation to lifecycle marketing.

Culture & Benefits

• Mission-driven, collaborative environment focused on improving mental healthcare.
• Medical, dental, and vision benefits effective from the first day of employment.
• 401(k) with company match, generous paid time off, paid holidays, and paid parental leave.
• Learning and development support through the Learning team.
• Focus on employee well-being and an inclusive workplace.