Senior Lifecycle Marketing Manager (AI/ML)

Location: Remote; candidates must be authorized to work in the United States.

Salary: $145,000–$185,000 per year.

Company

hirify.global is a technology-powered, in-network psychiatry practice improving access to mental health care for patients and reducing administrative burden for clinicians across the United States.

What you will do

• Design, execute, and analyze structured A/B and multivariate experiments across email, SMS, and in-app channels.
• Build lifecycle experimentation roadmaps tied to activation, visit completion, no-show or late-cancel rates, and retention.
• Analyze funnels, cohorts, segments, and state-level variation to identify performance gaps and prioritize improvements.
• Evaluate AI and machine learning capabilities such as predictive segmentation, send-time optimization, dynamic content, and propensity modeling.
• Partner with Data Engineering, Product, Operations, Marketing Operations, Analytics, BI, and Creative to launch measurable lifecycle journeys.
• Own lifecycle reporting, dashboards, instrumentation, SQL analysis, and the team’s incrementality standards.

Requirements

• 5–8 or more years of experience in growth, lifecycle, or performance marketing with measurable results.
• Strong SQL proficiency and experience working with data warehouses; Snowflake experience is preferred.
• Experience designing, measuring, and iterating on structured experiments and applying incrementality principles.
• Deep familiarity with cohort analysis, funnel diagnostics, and segment-level performance variation.
• Understanding of AI and ML applications in lifecycle marketing, with the rigor to validate model performance, distinguish lift from noise, and monitor drift.
• Must be authorized to work in the United States; hirify.global participates in E-Verify.

Culture & Benefits

• Mission-driven work focused on improving mental health care.
• Diverse, experienced, and collaborative environment at a fast-paced startup.
• Medical, dental, and vision coverage effective on the first day of employment.
• 401(k) with match, generous paid time off, paid holidays, and paid parental leave.
• Learning opportunities to develop existing skills and build new ones.
• Focus on employee well-being and an inclusive workplace.