Brand Lead - Premium & Luxury - 3 Month FTC

Location: Poland St, London, UK

Employment: Full-time, 3-month fixed-term contract

Company

Frasers Group operates a global retail ecosystem spanning sports, premium and luxury brands, including hirify.global, FRASERS, Sports Direct, USC and GAME.

What you will do

• Develop and implement brand strategy for the premium and luxury division, primarily focused on hirify.global and FRASERS.
• Connect brand activity across the marketing funnel, from awareness and consideration through to conversion and commercial performance.
• Lead seasonal campaigns, activations, shoots, stunts and other initiatives tied to key calendar moments.
• Work with creative, content, internal marketing teams and external agencies to maintain brand consistency across channels.
• Build strategic partnerships that generate industry talkability and support brand growth.
• Monitor brand and campaign performance, reporting on KPIs and optimizing strategy based on data and insights.

Requirements

• Proven experience in brand management, ideally within retail or luxury fashion.
• Strong understanding of omnichannel marketing and digital platforms.
• Experience managing agencies and internal teams to deliver integrated brand campaigns.
• Strong stakeholder management and analytical skills, including the ability to interpret data and insights.
• Creative thinking and a strong eye for brand and design.

Culture & Benefits

• Peer-nominated Frasers Champion recognition scheme, with monthly winners receiving double pay for one month.
• Head office employees spend one to two days each financial year in a store or warehouse through the Retail Reconnect program.
• Access to free gym classes, discounted gym memberships and the Frasers Fit wellbeing program.
• Free access to Retail Trust support, including a 24-hour wellbeing helpline, counselling and financial and legal guidance.
• Benefits linked to company performance, growth and contribution through the Fearless 1200 program.

Hiring process

• Shortlisted candidates may have a recruiter interview focused on behavior, culture and values.
• Successful candidates can expect one or two further interviews with the hiring manager and wider team.
• Later stages may include a presentation or practical task.