Customer Propositions Lead

Location: Guildford and London, UK; hybrid with 2 days a week in the office

Salary: £52,000–£57,500 per year

Company

hirify.global is the UK’s largest provider of academic qualifications, marking more than 10 million exam papers each year.

What you will do

• Create insight-driven customer propositions, messaging frameworks, and market positioning for qualifications, services, and brand initiatives.
• Define and deliver go-to-market strategies that influence customer behaviour and strengthen hirify.global’s competitive position.
• Identify research needs, commission customer and market research, and turn findings into actionable insights.
• Build business cases, define ROI expectations, secure budget and resources, and guide marketing and campaign teams.
• Manage the proposition portfolio roadmap and monitor performance, market impact, and customer sentiment.
• Lead matrix teams and collaborate with marketing, product, commercial, external affairs, and communications stakeholders.

Requirements

• Experience using marketing strategy and proposition development techniques and frameworks.
• Strategic, commercial, and analytical thinking with confidence in creative problem-solving and decision-making under uncertainty.
• Ability to synthesise complex information, customer research, and market knowledge into clear strategic direction.
• Experience influencing senior stakeholders, selling ideas internally, and managing complex projects across multiple business areas.
• Confidence leading matrix teams without direct line management responsibility.
• Strong communication, critical thinking, resilience, and judgement in balancing risk, opportunity, and commercial impact.

Nice to have

• Experience in strategic marketing, customer propositions, product or proposition marketing, brand, planning, or strategy.
• Understanding of the further education and post-16 landscape, with experience working in or adjacent to it.

Culture & Benefits

• High autonomy and visibility in a nationally important education organisation.
• 35-hour working week with flexible hybrid working.
• 25 days’ annual leave, increasing to 30 days, plus Christmas closure days.
• Pension contribution of up to 11.5% from the employer.
• Private medical insurance, life assurance, and wellbeing benefits.
• Commitment to diversity, equity, and inclusion.

Hiring process

• Submit a CV and a short supporting statement.
• Two stages: an initial online interview followed by an in-person interview in Guildford.
• Applications close Tuesday 1 September.