Senior Manager, Brand Media (Fashion)

Location: Greater London, United Kingdom; hybrid working with 3 days in the office and 2 days remotely. Candidates must already have the right to work in the UK; visa sponsorship is not available.

Company

Coach is a global fashion house founded in New York in 1941 and part of hirify.global, a global portfolio of fashion brands.

What you will do

• Own the EMEAI brand media strategy, including annual planning, long-term vision, seasonal execution, channel architecture, audience strategy, and investment planning.
• Translate global brand frameworks into culturally relevant regional media strategies across key Spring and Fall campaigns.
• Manage significant regional media budgets, including allocation, pacing, optimisation, financial governance, and ROI assessment.
• Lead relationships with the regional media agency, Google, and other media and technology partners, ensuring strategic quality, innovation, and delivery.
• Define effectiveness frameworks, interpret performance data, and drive test-and-learn initiatives and improvements to regional ways of working.
• Mentor the Media Assistant Manager and lead cross-functional special projects that improve collaboration, efficiency, and media effectiveness.

Requirements

• 5+ years of experience in brand media, integrated media strategy, or regional marketing leadership, ideally in fashion, luxury, or retail.
• Strong knowledge of digital platform capabilities, including Google, Meta, and TikTok.
• Experience owning regional or multi-market media strategy and investment.
• Experience leading senior agency and platform relationships.
• Strong understanding of brand building, mental availability, and full-funnel effectiveness.
• Existing right to work in the UK is required; visa sponsorship is not available.

Culture & Benefits

• Hybrid working with Flex Fridays and the option to finish early on Fridays.
• 25 days of holiday plus bank holidays, employer pension contribution, and an annual company-performance bonus.
• Private healthcare, dental cover, employee assistance, eyecare vouchers, and family-building, fertility, and menopause support.
• Learning and development opportunities, internal mobility, career progression, and regular seasonal and cultural social events.
• Paid volunteering, employee resource groups, inclusion initiatives, brand discounts of up to 50%, gym discounts, and cycle-to-work and season-ticket loan schemes.