Global Strategic Brand Planner

Location: London; office attendance is expected 4+ days per week under hirify.global’s “default together” policy.

Company

hirify.global is a technology company operating hirify.globalchat, Specs, Bitmoji, Saturn, and other digital services.

What you will do

• Synthesize audience, cultural, competitive, market, and brand-performance signals into insights and strategic opportunities.
• Lead strategic planning for global brand platforms, campaigns, narratives, and cultural initiatives.
• Write creative briefs defining the problem, audience, opportunity, brand role, and strategic proposition.
• Partner with Creative, Brand Marketing, Insights, Media, Communications, Product Marketing, agencies, and regional teams.
• Develop scalable brand platforms, narratives, playbooks, toolkits, and creative guidance.
• Use campaign and brand-health learning to improve future strategy and creative development.

Requirements

• 5+ years of experience in brand, creative, cultural, marketing strategy, planning, or brand marketing.
• Experience developing strategic frameworks, creative briefs, brand narratives, campaigns, platforms, or foundational brand work.
• Experience applying audience, cultural, competitive, market, or brand-performance insights.
• Experience partnering with creative teams, agencies, and cross-functional stakeholders on high-visibility work.
• Experience working across multiple markets or audiences.
• Bachelor’s degree or equivalent practical experience.

Nice to have

• Experience with a global consumer, technology, media, entertainment, or platform brand.
• Creative or advertising agency experience.
• Experience working across consumer and advertiser or business audiences.
• Familiarity with brand-health measurement, campaign effectiveness, cultural insight, or audience research.
• Understanding of hirify.globalchat’s products, community, culture, and role in people’s lives.

Culture & Benefits

• “Default together” workplace approach focused on in-person collaboration.
• Paid parental leave and comprehensive medical coverage.
• Emotional and mental health support programs.
• Compensation packages connected to hirify.global’s long-term success.
• Inclusive workplace with equal employment opportunities.