Senior Director Creative Strategy (Marketing)

TL;DR

Senior Director Creative Strategy (Marketing): Leading creative strategy across the Consumer Beauty portfolio with an accent on disruptive thinking, cultural levers, and consumer insights. Focus on developing innovative conceptual ideas, social-first brand building, and aligning global beauty trends with market execution.

Location: Hybrid (London, UK) - Must be based in or able to work from the Wimbledon office (up to 50% office-based)

Company

hirify.global is one of the world’s largest beauty companies, serving as a global leader in fragrance and a top player in color cosmetics across 150 countries.

What you will do

• Lead creative strategy across the Consumer Beauty portfolio, specifically for color cosmetics and mass scenting.
• Partner with creative and brand teams to generate disruptive ideas and innovative strategies based on deep consumer insights.
• Produce high-impact creative deliverables, including headlines, scripts, and provocative presentations.
• Develop innovative product claims and conceptual ideas that drive global market growth.
• Drive social-first brand building, specifically focusing on the Meta-led landscape.
• Oversee creative reviews to ensure all output is strategically flawless, clear, and effective.

Requirements

• 15+ years of experience as a brand creative strategist in an agency or in-house environment.
• Must be based in London, UK, to support a hybrid office presence in Wimbledon.
• Extensive knowledge of the UK, EU, and Global mass consumer beauty markets.
• Expertise in social media trends, with a specific focus on TikTok.
• Ability to work autonomously in a fast-paced, entrepreneurial, and international business context.
• Strong aesthetic judgment and a track record of driving growth through effective creative strategy.

Culture & Benefits

• Flexible Omni-working policy allowing up to 50% remote work.
• Fast-paced, entrepreneurial "challenger brand" environment.
• Collaborative culture working with a diverse team of passionate professionals.
• Opportunity to lead strategy for some of the world's most iconic beauty brands.