Digital Strategist (Marketing)

TL;DR

Digital Strategist (Marketing): Developing and executing end-to-end digital campaigns for artists to grow and engage online audiences with an accent on social media, content strategy, and community building. Focus on architecting content ecosystems, leveraging 1st-party data, and coordinating with creator marketing to drive track-level usage and artist awareness.

Location: Must be based in London (minimum 4 days per week in the office)

Company

A global collective of music makers, tech innovators, and entrepreneurs managing premier recording labels including Atlantic Records.

What you will do

• Manage artist campaigns covering the full spectrum of social, community, direct-to-fan, and influencer marketing.
• Architect end-to-end content strategies for social platforms, from ideation and production to distribution.
• Drive the strategic direction and daily management of artist social media accounts to optimize engagement.
• Develop initiatives to grow and utilize 1st party data and nurture fan communities on platforms like Discord and Reddit.
• Collaborate with Creator marketing teams to identify key influencers and drive track-level usage.
• Own campaign tracking, documentation, and reporting using data-driven insights.

Requirements

• Minimum 3 years of experience in digital marketing campaigns with a proven track record of success.
• Deep understanding of marketing principles, growth tactics, and current internet culture.
• Ability to use data to inform marketing decisions and report on campaign progress.
• Strong organizational skills and ability to manage tasks effectively under deadlines.
• Proactive learner with a passion for music and a digital-native mindset.
• Must be available to work from the London office at least 4 days per week.

Nice to have

• Experience in creating or commissioning social-first content.
• Familiarity with digital marketing tools and analytics platforms.
• Previous experience or internship in music, entertainment, or a related digital field.

Culture & Benefits

• Environment guided by the core values of Curiosity, Collaboration, and Commitment.
• Opportunity to work with iconic UK artists in a dynamic and creative setting.
• Commitment to inclusion and diversity as an equal opportunity workplace.
• Corporate stability of a global company combined with the creative spirit of an independent.