Business Director, MM&D (Search & Social)

TL;DR

Business Director, MM&D (Search & Social) (Paid Search/Paid Social): Leading the central London activation team for Skechers’ European performance media channels with an accent on digital strategy, campaign quality, client outcomes, and advanced measurement. Focus on directing cross-channel planning, solving complex media performance challenges, and building consistent activation standards across a matrixed agency environment.

Location: London, United Kingdom; hybrid work with teams in the office around four days a week. This is a UK-based role and requires the right to work in the UK.

Company

hirify.global is WPP’s AI-driven media operating unit, combining media, data, partnerships, and the WPP Open marketing platform to deliver personalized performance marketing at scale.

What you will do

• Lead digital implementation across Paid Social and Paid Search workstreams, including campaign activation, reporting, and channel strategy.
• Act as the escalation point and trusted digital advisor for client and internal questions.
• Lead weekly, monthly, and quarterly client communications and build strong senior-level relationships.
• Develop integrated biddable and digital experience strategies, translating client outcomes into cross-channel plans.
• Oversee campaign management, quality control, WPP Open delivery, and adherence to activation standards.
• Guide advanced analytics, measurement frameworks, optimization strategies, and team capability development.

Requirements

• Strong knowledge of digital channels, media technology, data, and campaign activation.
• Ability to analyze information critically, identify business impact, and provide actionable recommendations.
• Confidence answering client questions and selecting effective solutions with internal teams.
• Ability to communicate clearly with stakeholders at all levels and influence decision-making.
• Experience leading cross-functional teams in a complex, matrixed, fast-paced environment.
• Must be based in the UK or have the right to work in the UK.

Nice to have

• Experience applying big-picture thinking and industry trends to multi-media digital plans.
• Experience delivering mid-campaign and post-campaign insights to improve optimization and future briefs.
• Experience prioritizing resources, managing workloads, and supporting team development.

Culture & Benefits

• Hybrid working model with frequent in-office collaboration and events.
• Inclusive environment focused on trust, respect, creativity, and professional growth.
• Access to global hirify.global and WPP networks, learning opportunities, and employee resource groups.
• Medical, vision, dental, and group retirement benefits.
• Paid time off, partner discounts, and employee mental health awareness days.