Head of Performance Marketing (DTC Health & Wellness)

Location: London, with office attendance required 2–3 days per week

Salary: £85,000–£100,000 plus a 20% performance bonus

Company

DTC health and wellness brand operating in a high-growth environment with opportunities to collaborate across international markets.

What you will do

• Own the paid media strategy across Meta, Google, TikTok, Pinterest, and Display.
• Set the roadmap for scaling Meta, with creative performance at the core.
• Lead, coach, and develop a growing performance marketing team.
• Manage significant digital media investment and increase it during key trading periods.
• Assess agency, in-house, and creative capabilities to build the right operating model.

Requirements

• Established performance marketing leadership experience within a DTC consumer business.
• Deep Meta expertise and a track record of scaling significant paid social investment.
• Strong understanding of CAC, LTV, forecasting, attribution, and incrementality.
• Strategic understanding of creative testing, performance analysis, and iterative improvement.
• Confidence influencing senior stakeholders and setting strategy independently.
• Strong strategic leadership and experience managing high-performing teams.

Culture & Benefits

• Newly created role with freedom to shape the performance marketing function.
• Opportunity to build the team, processes, and partnerships needed to drive growth.
• Direct visibility with senior leadership, which considers performance marketing a strategic priority.
• Collaboration across international markets.