Digital & Media Manager (Digital Marketing)

Location: Mexico, D.F.

What you will do

• Translate brand objectives and brand JTBDs into integrated media and digital strategies covering audiences, channels, content, investments, and consumer touchpoints.
• Develop social, content, and influencer ecosystems that strengthen brand relevance, engagement, and cultural connection.
• Execute media investments through high-quality deployment, agency management, timely activation, and performance tracking.
• Optimize media effectiveness and ROI through testing, learning, measurement, and continuous improvement.
• Build future-ready digital marketing capabilities across talent, tools, partnerships, and operating models, including the evolution toward an in-house agency model.

Requirements

• Background in advertising, media, content creation, digital production, or an agency ecosystem rather than a traditional FMCG/CPG marketing background.
• 10 years of experience in media strategy, media planning, and digital marketing.
• Extensive expertise in digital media, content, social ecosystems, and influencer marketing.
• Proven track record in media planning and media effectiveness.
• Fluent English.
• Knowledge of media strategy, media planning, digital ecosystems, social media, emerging digital formats, content creation, and performance marketing.
• Performance-focused approach with strong attention to effectiveness, efficiency, measurement, and ROI.
• Resilience in dynamic and changing environments, critical thinking, high drive, influential and inspirational leadership, and assertive communication.