Manager, Marketing Strategy, Mexico - The Orchard (Music Marketing)

Location: Mexico City, Mexico

Company

hirify.global is a full-service music distribution company operating in more than 50 markets, providing artist and label services across marketing, licensing, video, data analysis, advertising, rights management, radio promotion, and direct-to-consumer solutions.

What you will do

• Support integrated digital marketing strategies across social media, streaming platforms, CRM, websites, paid media, and fan engagement initiatives.
• Track social media, music, creator, and cultural trends to identify campaign opportunities.
• Support first-party data acquisition and audience development through fan registration, pre-save campaigns, segmentation, and other activations.
• Build, test, and send newsletters and targeted email communications.
• Review analytics across TikTok, Instagram, YouTube, streaming, CRM, websites, and paid media.
• Prepare campaign recaps and translate performance insights into recommendations for artists, labels, and internal stakeholders.

Requirements

• 3–5 years of experience in digital marketing, preferably in music, entertainment, media, or a related field.
• Good understanding of TikTok, Instagram, YouTube, and streaming platforms.
• Strong interest in social media trends, music, pop culture, and fan behavior.
• Ability to review digital analytics, identify performance trends, and turn campaign learnings into practical recommendations.
• Familiarity with email marketing, audience segmentation, CRM, or first-party data collection.
• Strong organizational, communication, and execution skills, with attention to detail and the ability to manage multiple projects.

Nice to have

• Experience in the music or entertainment industry.
• Familiarity with streaming analytics.
• Experience with audience development or fan engagement campaigns.
• Experience with template-based landing pages and basic HTML/CSS adjustments.

Culture & Benefits

• Opportunity to influence music on a global stage.
• Modern, diverse, and creative work environment.
• Learning and development investment.
• Healthcare coverage, voluntary benefits, and family resources.