Field Marketing Manager (Cybersecurity)

Location: Mexico City, Mexico; remote and hybrid working arrangements are mentioned.

Company

hirify.global develops cybersecurity and application delivery solutions that help organizations create, secure, and run applications.

What you will do

• Develop and implement demand generation and pipeline acceleration programs across the demand funnel.
• Research, select, design, and manage local events, including pre-event and post-event engagement strategies.
• Measure program performance, forecast impact, manage budgets, and demonstrate ROI and pipeline contribution.
• Partner with distributors and resellers to execute joint marketing initiatives and manage MDF effectiveness.
• Analyze campaign, database, and field initiative data to identify insights and improve marketing performance.
• Coordinate local media opportunities with regional PR agencies and corporate teams, while communicating marketing plans to sales.

Requirements

• At least 5 years of experience in digital, field, and channel marketing in an IT B2B demand generation environment.
• Experience with budget management, CRM, and marketing automation platforms such as Salesforce and Marketo.
• Experience in public relations, corporate communications, campaign analytics, and demonstrating ROI against pipeline.
• Fluent English and fluency in the local language required for local execution.
• Bachelor’s degree in Marketing or a related field.
• Strong strategic, execution, organizational, interpersonal, negotiation, analytical, and multitasking skills.

Nice to have

• Spanish language skills.
• Experience with Tableau, Allocadia, Adobe, or similar marketing tools.
• Knowledge of Photoshop or Illustrator.

Culture & Benefits

• Remote and hybrid working options are mentioned.
• Career growth and development opportunities.
• Recognition and rewards programs.
• Employee Assistance Program.
• Competitive pay, comprehensive benefits, and additional perks.
• Diversity and inclusion interest groups and a culture of giving back.