Manager, Marketing Strategy, Mexico - The Orchard (Music Marketing)

Location: Mexico City, Mexico

Company

Music distribution and artist services organization operating across more than 50 markets, combining industry expertise, technology, data analysis, and digital and physical solutions for artists and labels.

What you will do

• Support integrated digital marketing strategies across social media, streaming platforms, CRM, websites, paid media, and fan engagement initiatives.
• Monitor social media, music, creator, and cultural trends to identify opportunities for artists and campaigns.
• Support first-party data acquisition and audience development through fan registration, pre-save campaigns, audience segmentation, and engagement activations.
• Build, test, and send newsletters and targeted email communications.
• Review analytics across TikTok, Instagram, YouTube, streaming platforms, CRM, websites, and paid media.
• Prepare campaign recaps and translate performance insights into recommendations for artists, labels, and internal stakeholders.

Requirements

• 3–5 years of experience in digital marketing, preferably in music, entertainment, media, or a related field.
• Understanding of TikTok, Instagram, YouTube, and streaming platforms.
• Interest in social media trends, music, pop culture, and fan behavior.
• Ability to review digital analytics, identify performance trends, and turn campaign learnings into practical recommendations.
• Familiarity with email marketing, audience segmentation, CRM, or first-party data collection.
• Strong organization, communication, attention to detail, and ability to manage multiple projects.

Nice to have

• Experience in the music or entertainment industry.
• Familiarity with streaming analytics, audience development, or fan engagement campaigns.
• Experience with template-based landing pages and basic HTML/CSS adjustments; advanced web development is not required.

Culture & Benefits

• Opportunity to influence music on a global stage.
• Modern, diverse, and creative work environment.
• Learning and development investment.
• Healthcare coverage, voluntary benefits, and family resources.