3 дня назад
Digital Analytics Manager Sr (Adobe Analytics)
113 356 - 186 012$
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
Текст:
TL;DR
Digital Analytics Manager Sr (Adobe Analytics/GA4): Owns digital measurement infrastructure and analytics across web, mobile app, and digital marketing channels with an accent on tag management, instrumentation governance, platform administration, and actionable reporting. Focus on building privacy-first data collection, translating measurement requirements into technical specifications, and solving data quality and signal-loss challenges across digital experiences.
Location: Work from home in the United States
Salary: $113,355.75–$186,012.00 annually
Company
is a financial services organization operating in a regulated industry.
What you will do
- Own the digital measurement strategy and governance framework across web, mobile app, and digital marketing channels.
- Manage client-side and server-side tagging, data-layer specifications, instrumentation, deployment QA, and event taxonomy governance.
- Administer Adobe Analytics, GA4, Adobe Experience Platform, Google Marketing Platform, and related analytics tools.
- Build dashboards and reporting in Power BI, Dynamics, or Tableau to connect digital behavior with marketing and business outcomes.
- Partner with marketing, product, digital experience, engineering, development, Compliance, Legal, and Privacy stakeholders.
- Support experimentation, attribution, consent management, signal-loss mitigation, and privacy-first measurement initiatives.
Requirements
- Undergraduate degree in Marketing, Statistics, Data Science, Computer Science, Information Systems, or a related field.
- 8+ years of hands-on experience in digital analytics, marketing analytics, or digital measurement.
- Experience owning tag management environments, including client-side and server-side implementation, data-layer governance, and QA.
- Deep working knowledge of Adobe Analytics and/or GA4, plus proficiency in SQL.
- Experience building dashboards and reporting in Power BI, Dynamics, or Tableau.
- Working knowledge of consent management, server-side tagging, modeled data strategies, paid media measurement, and applicable privacy regulations including CCPA and GLBA.
Nice to have
- Experience with Adobe Experience Platform, Customer Journey Analytics, CDPs, Snowflake, or BigQuery.
- Python or R experience for data processing, automation, or measurement modeling.
- Google Analytics or Adobe Analytics certification.
- Financial services or other regulated-industry experience.
- Experience with AI-assisted analytics, modeled conversions, and signal-loss mitigation.
Culture & Benefits
- Full-time employment with medical, dental, vision, life, and disability insurance.
- Comprehensive leave program and additional benefits.
- Work-from-home arrangement within the United States.
- Equal opportunity employment and required compliance training.
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