Senior Analyst, Marketing Analytics

Location: Remote within the United States; candidates must reside in one of hirify.global’s states of operation: Alabama, Arkansas, Arizona, California, Colorado, Connecticut, Washington DC, Florida, Georgia, Illinois, Kansas, Kentucky, Massachusetts, Maryland, Maine, Michigan, Minnesota, Missouri, North Carolina, New Hampshire, New Jersey, Nevada, New York, Ohio, Oregon, Pennsylvania, South Carolina, Tennessee, Texas, Utah, Virginia, Washington, or Wisconsin. Local and fully remote work are supported. The company also has an onsite headquarters in Palo Alto, California.

Salary: $109,700–$135,450, $113,100–$139,650, or $126,700–$156,450 annual base salary, depending on location tier.

Company

hirify.global builds home-equity financial products designed to make homeownership more valuable and accessible.

What you will do

• Monitor performance and perform root-cause analysis across SEM, Paid Social, Display, and CTV campaigns.
• Build and maintain paid-media performance dashboards in Sigma or comparable BI tools.
• Write and maintain SQL queries and dbt models for reporting and deeper analysis.
• Configure and QA pixels in Google Tag Manager, manage conversion uploads through Hightouch, and troubleshoot measurement issues.
• Support A/B tests and geo-experiments across creative, audience, and media tactics.
• Contribute to attribution, incrementality, forecasting, and measurement frameworks for emerging channels such as CTV.

Requirements

• 4+ years of marketing or media analytics experience in a direct-to-consumer performance marketing environment.
• Strong SQL skills with the ability to write and debug queries independently.
• Experience with dbt and GitHub.
• Experience building and maintaining dashboards in Sigma, Tableau, or a comparable BI tool.
• Understanding of paid-media channels and metrics including CPC, CPA, ROAS, and CAC.
• Experience with pixel configuration, conversion tracking, Google Tag Manager, Hightouch, and attribution concepts.

Nice to have

• Experience in financial services.
• Exposure to incrementality testing or Media Mix Modeling.
• Experience managing multi-million-dollar monthly media budgets.

Culture & Benefits

• Remote-first work environment with collaboration across locations and time zones, plus an in-person headquarters option.
• Comprehensive medical, dental, and vision plans with FSA and HSA options.
• Unlimited paid time off and 10 company holidays.
• Paid parental leave, transition time, equity, and 401(k) retirement plans.
• Life insurance, short- and long-term disability coverage, wellness and connectivity stipends, home-office reimbursement, and company-provided equipment.
• AI tools are used regularly for coding, analysis, and repeatable workflows.