21 час назад
Senior Analyst, Advanced Analytics
100 000 - 120 000$
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
Текст:
TL;DR
Senior Analyst, Advanced Analytics (Marketing Analytics): Building statistical models and analyses to improve clients’ media planning, buying, and investment efficiency with an accent on Marketing Mix Modeling, Multi-Touch Attribution, and media budget optimization. Focus on developing scalable analytics capabilities, improving data infrastructure, automating workflows, and translating complex findings into strategic recommendations.
Location: New York, New York; hybrid work
Salary: $100,000–$120,000 per year
Company
is a marketing and advertising firm founded in 1989, headquartered in New York City, with offices in Los Angeles and Toronto.
What you will do
- Build statistical models and analyses that generate insights for client media planning and buying.
- Apply advanced analytics techniques such as Marketing Mix Modeling, Multi-Touch Attribution, and media budget optimization.
- Improve the use of existing data and analytics infrastructure.
- Develop new analytical capabilities and use automation to increase efficiency and scalability.
- Collaborate with clients, analytics and data teams, brand and activation teams, vendors, and internal stakeholders.
- Manage day-to-day client and brand team interactions while guiding solutions for evolving business problems.
Requirements
- Bachelor’s degree and 1–2 years of industry experience; a master’s degree is preferred.
- Required experience working with and analyzing large datasets.
- Experience in advanced analytics; media or marketing experience is strongly preferred.
- Required data manipulation and visualization skills using Excel and SQL.
- Strong analytical, problem-solving, communication, organization, and time-management skills.
- Ability to work independently, manage multiple projects, and collaborate effectively in a fast-paced environment.
Nice to have
- Advanced statistical modeling experience, including regression, predictive modeling, or inferential statistics.
- Marketing response modeling expertise, particularly MMM or MTA.
- Experience with Tableau or Power BI.
- Hands-on programming or scripting experience in R or Python.
Culture & Benefits
- Inclusive workplace focused on belonging, diverse perspectives, and employee empowerment.
- Health, life, and disability insurance coverage.
- Retirement savings plans, company-paid holidays, and unlimited paid time off.
- Mental health and wellness resources, fitness reimbursement, pet insurance, childcare resources, identity theft insurance, and fertility assistance programs.
- Competitive total rewards package with a discretionary bonus.
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