Manager, Marketing Automation (Marketo)

TL;DR

Manager, Marketing Automation (Marketo): Managing and optimizing marketing automation strategy, email nurture flows, and lead conversion processes with an accent on operational discipline and AI integration. Focus on scaling automated workflows, enhancing lead scoring, and driving overall team productivity through data-driven optimization.

Location: Hybrid in a local hirify.global office (US Only)

Salary: $120,000 – $145,000 annually

Company

hirify.global is a global leader in process intelligence and automation, trusted by over 10,000 organizations to accelerate their digital transformation journeys.

What you will do

• Own Marketo as the core automation platform, leading execution for email, nurture, and campaign workflows.
• Develop and optimize email and nurture strategies across campaign, newsletter, and operational programs.
• Manage lead scoring, routing requirements, and data quality processes in partnership with RevOps.
• Oversee conversion operations including forms, landing page QA, and testing for hirify.global.com.
• Apply AI and testing in practical ways to improve workflow efficiency and program performance.
• Manage and develop one Email Marketing Specialist, providing coaching and quality control.

Requirements

• 5+ years of experience in marketing automation or email marketing with deep hands-on Marketo expertise.
• Strong experience with lead management, nurture campaigns, and marketing performance reporting.
• Demonstrated use of AI tools to improve productivity, execution, and analysis.
• Minimum 1 year of experience as a direct people manager, team lead, or mentor.
• Must be based in the United States.

Culture & Benefits

• Hybrid working model providing a blend of at-home and in-office work.
• Competitive package including 401(k) with employer match and flexible paid time off.
• Global Gratitude and Recharge Days.
• Comprehensive wellness programs, counseling resources, and paid parental leave.
• Opportunities for community impact and paid volunteer time.