Portfolio Marketing Manager (Commercial HVAC Solutions)

Location: Aachen, Germany; hybrid working model combining office collaboration with remote work

Company

hirify.global is a global climate technologies company developing sustainable HVACR, cold-chain, compression, controls, software, and monitoring solutions.

What you will do

• Develop and execute go-to-market strategies, including portfolio positioning, target audiences, messaging frameworks, launch plans, and KPIs.
• Translate market, customer, and product insights into differentiated value propositions and customer-facing messaging.
• Lead commercialization activities for new product introductions and portfolio growth initiatives across commercial comfort applications.
• Create marketing campaigns, persona maps, customer journey analyses, sales enablement tools, competitive insights, presentations, training materials, and customer content.
• Train and support sales teams in value propositions, market positioning, customer engagement, and business development.
• Coordinate Product Management, Sales, Marketing, Engineering, and Supply Chain input while optimizing strategies through feedback, market insights, and performance data.

Requirements

• University education in Engineering, Marketing, Business, or a related field.
• 3–8 years of experience within the HVAC industry.
• Background in product marketing, portfolio marketing, technical marketing, application engineering, sales, or a related commercial role.
• Strong understanding of commercial HVAC sales channels, customer buying processes, product launches, commercialization, and go-to-market initiatives.
• Excellent communication, presentation, stakeholder management, influencing, analytical, execution, and business skills.
• Fluent English required; candidates must be legally authorized to work in Germany. Visa sponsorship or work authorization will not be provided.

Nice to have

• Expertise in commercial HVAC parts or systems such as heat pumps, chillers, or boilers.
• Experience creating sales enablement tools and delivering training to commercial teams.
• Ability to work across technical, commercial, and marketing functions in a global matrix organization.

Culture & Benefits

• Work in a culture focused on sustainability, passion, openness, collaboration, inclusion, and belonging.
• Flexible and competitive benefits plans designed to meet individual and family needs.
• Flexible time off, including parental leave, vacation, and holiday leave.
• End-to-end employee development from onboarding through senior leadership.
• Collaboration with international colleagues across product management, engineering, sales, marketing, and supply chain.