Field Marketing Programme Manager (Legal Technology)
Вакансия из Hirify Global, списка международных tech-компанийДля мэтча и отклика нужен Plus
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
TL;DR
Field Marketing Programme Manager (Legal Technology): Developing and executing DACH field marketing programmes for legal technology and data intelligence products with an accent on demand generation, regional campaigns, events, and sales alignment. Focus on translating commercial priorities into measurable go-to-market plans, localising global initiatives for German-speaking audiences, and optimising pipeline and revenue outcomes.
Location: Remote Germany; hybrid posting type. The role covers the DACH region: Germany, Austria, and Switzerland, and collaborates with UK- and US-based marketing teams.
Company
develops legal technology and data intelligence solutions.
What you will do
- Own and execute the DACH regional go-to-market strategy in partnership with sales leadership and international marketing.
- Plan and deliver integrated, multi-channel demand generation campaigns across the customer journey.
- Localise global campaigns, content, messaging, and translations for DACH customers and personas.
- Lead DACH events, including -branded events and the region’s presence at RelFest London.
- Manage sponsor and channel-partner marketing relationships to generate awareness and pipeline.
- Track commercial KPIs, analyse campaign performance, and optimise programmes for ROI.
Requirements
- 7+ years of professional marketing experience, including senior field marketing or demand generation responsibility.
- Experience across events, field marketing, demand generation, content, digital, and partner marketing.
- Background in B2B enterprise software marketing within the DACH region.
- Strong programme management, analytical, stakeholder management, and communication skills.
- Bachelor’s degree or equivalent in marketing or a related field.
- Ability to advise senior stakeholders and align marketing programmes with sales and commercial priorities.
Nice to have
- Familiarity with legal technology.
Culture & Benefits
- Cross-functional collaboration with marketing and sales teams across Germany, the UK, and the US.
- Ownership of regional strategy and measurable commercial outcomes.
- Fast-paced, matrixed environment with exposure to senior leadership.
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