Product Marketing

Location: On-site in Berlin, Germany

Company

hirify.global develops a fast-moving enterprise AI platform.

What you will do

• Own go-to-market plans for meaningful product releases and execute them across appropriate channels.
• Turn product releases into clear narratives that explain feature value to buyers.
• Develop positioning for different buyer personas and markets, including enterprise IT leaders and AI leads.
• Create comparison pages, capability overviews, one-pagers, campaign explainers, and other product marketing content.
• Conduct customer research through conversations, support tickets, and sales calls to inform messaging and assets.
• Enable sales and customer success while collaborating with product, design, marketing, sales, and customer success teams.

Requirements

• 3+ years of product marketing experience delivering go-to-market initiatives for software features or products.
• Experience running product launches, positioning exercises, or messaging initiatives with measurable impact.
• Ability to explain technical products clearly to non-technical audiences and participate meaningfully in product reviews.
• Excellent writing skills with a focus on clarity.
• Experience working directly with customers to identify value and translate insights into marketing and sales assets.
• Comfort using AI tools for research, drafting, and content synthesis, plus willingness to participate in public-facing demos and presentations.

Nice to have

• Familiarity with German enterprise or Mittelstand markets.

Culture & Benefits

• Collaborative and considerate approach to teammates and customer-facing stakeholders.
• End-to-end ownership of problems rather than waiting for a brief.
• Regular collaboration across product, design, marketing, sales, and customer success.
• No visa sponsorship is available.