Personal Workspace Category Marketing Manager Dach (Marketing)

TL;DR

Consumer Marketing Manager (Personal Workspace): Leading the development and growth of the Personal Workspace category in Germany and Austria with an accent on translating global strategy into local marketing plans and driving campaign execution. Focus on brand building, product launches, agency management, and retail marketing to grow market share.

Location: Munich, Germany. Working model: Hybrid, 3 days a week in the office. This role focuses on the Germany and Austria market.

Company

hirify.global is a company that designs technology to enhance how people work and connect, offering flexibility and global impact.

What you will do

• Translate global strategies into local marketing plans for Germany and Austria.
• Collaborate closely with sales and key account managers to achieve category goals.
• Lead new product launches, including planning, forecasting, and budgeting.
• Manage retailer and e-tailer marcom spend, as well as third-party agency budgets.
• Drive 360-degree omnichannel marketing campaigns across various channels.
• Evaluate market intelligence and category management to execute profitable SKU strategies.

Requirements

• 5-7 years of marketing experience in tech, consumer electronics, or consumer goods.
• Fluency in both German and English is required.
• BA/BS degree in a relevant field.
• Experience managing marketing through the entire product lifecycle.
• Category management experience.
• Strong communication, collaboration, and organizational skills.
• Experience working with and managing external agencies.

Culture & Benefits

• Hybrid work model with flexibility for remote work for some roles and teams.
• Inclusive and diverse global company culture.
• Comprehensive and competitive benefits packages.
• Focus on physical, financial, emotional, intellectual, and social well-being.
• Opportunities for internal mobility and career growth within hirify.global.