Manager, Franchise Marketing - UNO

Location: El Segundo, California, United States; full-time onsite role

Salary: USD 126,000–150,000 per year

Company

hirify.global is a global toy and family entertainment company creating toys, content, consumer products, digital offerings, and live experiences through iconic franchise brands.

What you will do

• Support the long-term global franchise vision and strategy for UNO using consumer insights, category trends, cultural relevance, competitive dynamics, and regional priorities.
• Develop multi-year franchise marketing plans connecting global brand narratives and tentpoles with regional priorities.
• Partner with Brand, Product, Creative, Consumer Products, Digital, PR, Social, Influencer, Retail, and regional teams on cross-functional franchise initiatives.
• Support global tentpoles including social and competitive play experiences, partnerships, licensing programs, retail activations, and cultural moments.
• Identify licensing and whitespace opportunities across lifestyle, entertainment, gaming, fashion, food and beverage, publishing, location-based, and experiential categories.
• Create pitch decks, partner briefs, selling tools, one-sheets, and global toolkits while aligning licensee products and marketing with UNO’s brand strategy.

Requirements

• 6+ years of experience, or 4+ years with an MBA, in brand marketing, franchise marketing, integrated marketing, licensing, consumer products, entertainment, gaming, or a related field.
• Strong understanding of franchise strategy, integrated marketing, brand management, and cross-functional planning.
• Experience supporting global brands, entertainment properties, games, consumer products, or culturally relevant lifestyle brands is preferred.
• Strong creative storytelling, presentation, verbal, written, interpersonal, project management, stakeholder management, and prioritization skills.
• Ability to manage multiple workstreams in a fast-paced environment while maintaining strategic focus.
• International business and global marketing experience is preferred.

Culture & Benefits

• Purpose-driven environment focused on empowering generations through play.
• Collaborative culture built around shared values, partnership, and cross-functional teamwork.
• Focus on innovation, accountability, ownership, and high-quality execution.
• Competitive total pay programs, comprehensive benefits, and resources supporting employee development and well-being.
• Inclusive workplace committed to belonging and equal employment opportunity.