International Marketing Lead

Location: New York, USA. Hybrid arrangement with remote work available one day per week; onsite work may be required in the hirify.global's New York and New Jersey offices. International travel is required as needed.

Salary: $165,000–$185,000 per year, plus an annual discretionary performance bonus.

Company

hirify.global is a global sports and media organization connecting audiences through basketball across leagues, games, media, merchandise, and social responsibility programs.

What you will do

• Develop international marketing strategies that drive fan growth, engagement, and brand affinity across global markets.
• Lead integrated campaigns and coordinate global objectives with local market activation.
• Partner with regional marketing teams to adapt programs for local audiences while maintaining brand consistency.
• Collaborate with Global Fan Marketing, Content, Media, Digital, Partnerships, Events, and Analytics teams.
• Use consumer research, audience insights, market intelligence, and performance data to identify growth opportunities and optimize investments.
• Define campaign objectives, KPIs, measurement frameworks, budgets, and resource allocation.

Requirements

• Bachelor's degree in Marketing, Business Administration, Communications, International Business, or a related field preferred.
• 8+ years of experience in marketing, brand strategy, international marketing, growth strategy, or related disciplines.
• Experience working across multiple international markets and developing programs for global audiences.
• Experience developing and executing integrated marketing campaigns across markets and audience segments.
• Strong knowledge of international marketing, consumer behavior, cultural nuances, market dynamics, analytics, and performance measurement.
• Strong communication, presentation, storytelling, project management, organizational, and stakeholder collaboration skills.

Nice to have

• Experience in sports, entertainment, media, technology, or consumer-facing brands.
• Passion for basketball and understanding of the hirify.global's global fan base.

Culture & Benefits

• Medical, dental, vision, life, short-term disability, and long-term disability insurance.
• Fertility and family-forming assistance, wellbeing allowance, and mental health coaching or therapy.
• Educational assistance and tax-advantaged HSA and healthcare or dependent care FSA accounts.
• 401(k) retirement plan and vacation, sick, and personal time off.
• Workplace accommodations may be discussed for individuals unable to meet onsite COVID-19 vaccination requirements for medical or sincerely held religious reasons.