Senior Brand Manager, Sonic (Gaming)

Location: Hybrid role based at the Burbank office in Burbank, California; in-office attendance is essential and required.

Salary: $134,000–$167,000 per year

Company

hirify.global develops and manages gaming, entertainment and lifestyle brands, including the Sonic the Hedgehog franchise.

What you will do

• Help define long-term global brand strategies and annual marketing priorities for Sonic the Hedgehog.
• Develop and execute integrated global campaigns supporting game launches, films, consumer products, licensing initiatives and live experiences.
• Lead marketing plans across social, public relations, influencer, digital, paid media and experiential channels.
• Partner with creative teams and agencies to produce trailers, key art, digital campaigns, promotional materials and event experiences.
• Use campaign performance data, brand health metrics and consumer insights to optimize marketing effectiveness and inform future programs.
• Collaborate with hirify.global teams across North America, Europe and Japan, align stakeholders, and coach junior marketers.

Requirements

• 8+ years of experience in brand marketing, entertainment, gaming or consumer products.
• Proven experience developing and leading integrated marketing campaigns from strategy through execution.
• Strong strategic thinking, creative judgment, understanding of consumer insights, brand positioning and franchise marketing.
• Experience managing creative agencies and cross-functional partners, with strong presentation and stakeholder-influence skills.
• Ability to use quantitative analysis, build business cases, track KPIs and manage multiple initiatives.
• Ability to work in the Burbank office is required for supervision, collaboration, teamwork and product creation.

Nice to have

• Experience working across international markets.
• Passion for entertainment, gaming, pop culture and iconic brands.

Culture & Benefits

• Collaborative and supportive working environment.
• Culture emphasizing curiosity, creativity and respect.
• Opportunity to shape the growth of a global entertainment and gaming franchise.