Director of Marketing (Brand Management)

Company

hirify.global is a large baking company with more than 20,000 associates across bakeries, sales centers, offices, and sales routes.

What you will do

• Develop and execute brand plans, marketing mix elements, and multi-year portfolio strategies.
• Analyze market, consumer, and business data to generate insights and define strategic direction for the next 3–5 years.
• Advance new products and projects through commercialization and track the performance of recent launches across U.S. product segments.
• Evaluate global products for potential expansion in the U.S. market.
• Lead cross-functional workstreams with Sales, Finance, R&D, Operations, Business Units, and Group functions.
• Guide the brand management team through strategic decision-making, critical thinking, coaching, and talent development.

Requirements

• Bachelor’s degree required; MBA preferred.
• 10+ years of experience in a related field such as CPG, baking, brand management, innovation, or food manufacturing.
• Experience managing multiple direct reports and leading cross-functional partners.
• Project management, strategic planning, analytical, communication, and implementation skills.
• Strong work ethic, flexibility, and ability to manage multiple priorities in a fast-paced fresh bakery category.
• Technical or baking experience is a plus.

Culture & Benefits

• Competitive annual salary of $146,900–$205,700.
• Annual bonus eligibility.
• Comprehensive benefits package, paid time off, and 401(k) with company match.
• Safe and inclusive work environment focused on diversity, development, and authenticity.