Manager, Integrated B2B Marketing (Automotive Data)

Location: Hybrid in Yonkers, New York, within commuting distance of New York City; regular office attendance and business travel required. hirify.global can hire only from Arizona, California, Connecticut, Illinois, Maryland, Massachusetts, Michigan, New Hampshire, New Jersey, New York, Texas, Vermont, Virginia, and Washington, DC.

Salary: $140,000–$150,000 per year

Company

hirify.global is an independent nonprofit organization that provides product testing, trusted ratings, consumer research, and advocacy for safer products and fair marketplace practices.

What you will do

• Lead integrated marketing for hirify.global Data Intelligence and its automotive data and intelligence products.
• Develop marketing plans, messaging, positioning, and go-to-market initiatives aligned with business and revenue objectives.
• Create presentations, sales collateral, customer communications, email campaigns, newsletters, nurture programs, and website content.
• Plan webinars, workshops, customer events, conferences, and executive speaking engagements.
• Develop thought leadership, LinkedIn, editorial, organic social, digital, and paid marketing initiatives.
• Measure campaign performance, recommend optimization opportunities, and coordinate cross-functional marketing work from concept through execution.

Requirements

• Five to ten years of marketing experience, with B2B experience preferred.
• Experience developing integrated marketing programs that support sales and business growth.
• Strong writing, storytelling, presentation development, and communication skills.
• Experience creating email campaigns, newsletters, website content, and sales enablement materials.
• Working knowledge of digital marketing, analytics, marketing automation, paid media, LinkedIn marketing, and organic social strategy.
• Strong project management skills and the ability to manage multiple priorities collaboratively.

Nice to have

• Automotive industry experience.
• Experience marketing data, analytics, SaaS, research, or technology products.
• Experience supporting executive thought leadership, customer events, webinars, or conferences.

Culture & Benefits

• Collaborative environment focused on building new B2B marketing capabilities.
• Medical benefits, including behavioral health and family planning coverage, starting on the first day of employment.
• Generous 401(k) match.
• Opportunities for in-person collaboration, planning sessions, customer meetings, industry conferences, and team gatherings.