Senior Executive, Social Media (Retail)

Location: Persiaran Lagoon, Bandar Sunway, 47500 Petaling Jaya, Selangor, Malaysia; full-time onsite role

Company

Sports Direct Malaysia is part of Frasers Group, a UK-based retail group operating sports, lifestyle, and fashion brands, with 41 Malaysian retail stores and a domestic and regional e-commerce site.

What you will do

• Plan social media content for store openings, tier campaigns, e-commerce promotions, and daily always-on publishing.
• Shoot and edit TikTok and Instagram Reels-style videos, including product content, behind-the-scenes footage, photoshoots, KOL sessions, store visits, and activation events.
• Create static and motion graphics, templates, moodboards, storyboards, instructional posts, and educational visuals.
• Track engagement rate, reach, views, retention, and follower growth; present weekly reports and recommendations to management.
• Benchmark content against competitors and global brand standards while maintaining the brand’s premium, sports-first identity.
• Identify suitable KOL content for reposting, coordinate campaign assets, and maintain an organised internal asset library.

Requirements

• Degree in Marketing, Mass Communication, Multimedia, or a related field.
• At least 5 years of experience in social media or digital content roles.
• Proven ability to shoot and edit TikTok and Instagram Reels-style videos.
• Proficiency with CapCut, Premiere Pro, DaVinci Resolve, Canva, or Photoshop.
• Strong understanding of platform algorithms, content optimisation, and current social media trends.
• Excellent copywriting in English and Bahasa Malaysia; strong organisation, creativity, attention to detail, and the ability to turn data insights into execution improvements.

Nice to have

• Mandarin language skills.
• Passion for sports and retail culture.

Culture & Benefits

• Work within a rapidly expanding sports retail and e-commerce business in Malaysia.
• Contribute to a multichannel strategy focused on improving the customer experience.
• Operate in a culture centred on thinking without limits, relevance, ownership, and collaboration.