Paid Media Specialist

Location: Kuala Lumpur, Malaysia

Company

hirify.global operates global fashion brands focused on accessible design, affordability, and sustainable solutions.

What you will do

• Set campaign goals, define target audiences, and select suitable paid media platforms for local markets.
• Execute local paid media campaigns on market-specific channels such as Line and KakaoTalk.
• Manage campaign setup, targeting, trafficking, pacing, budget allocation, and ongoing optimization.
• Monitor channel performance and recommend improvements to the Paid Media Lead using campaign results and local insights.
• Align campaign activation with global KPI frameworks, best practices, and reporting standards.
• Prepare performance updates and contribute to weekly, monthly, and quarterly reviews.

Requirements

• Degree in Marketing, Communications, Business, or a related field.
• 2–4 years of digital marketing experience, with a strong focus on paid social and local media channels.
• Strong knowledge of paid media channels and experience managing social, search, or local paid media campaigns.
• Analytical and structured approach to interpreting data and optimizing campaign performance.
• High proficiency in English is required.
• Strong communication, collaboration, attention to detail, and ability to balance global guidelines with local market needs.

Nice to have

• Local language skills.
• Experience working with local media agencies and market-specific platforms.

Culture & Benefits

• Inclusive and collaborative culture grounded in shared values.
• Development opportunities across global markets.
• Global employee discount across H&M Group brands in stores and online.
• Participation in the H&M Incentive Program.
• Additional local benefits may vary by employment type and country.