Manager, Performance Marketing

Location: Kuala Lumpur, Malaysia

Company

hirify.global is a local delivery platform within the Delivery Hero Group, operating across more than 70 countries and headquartered in Berlin, Germany.

What you will do

• Manage performance marketing campaigns across 16 markets in APAC and Europe across paid search and paid social channels.
• Launch, optimize, and track evergreen and integrated campaigns across web and app platforms.
• Own channel budgets, pace spending against targets, and reallocate investment toward the highest-ROI opportunities.
• Use AI and automation tools for campaign setup, bid management, reporting, and creative iteration.
• Design experiments and provide data-driven recommendations to improve customer acquisition, engagement, and retention.
• Measure channel performance, maintain benchmarks, and support channel mix and budget decisions.

Requirements

• 5+ years of hands-on experience managing performance marketing campaigns across major channels such as Google, Apple, Meta, or TikTok.
• Direct experience with app performance marketing, including Google App Campaigns or Apple Search Ads, and/or paid social platforms.
• Working knowledge of analytics tools such as Google Analytics, Adjust, and AppsFlyer.
• Experience with pixel and mobile app measurement and tracking, including resolving ad operations issues affecting campaign performance.
• Understanding of performance KPIs including CPA, CPC, CPI, CPM, attribution, and LTV.
• Fluent verbal and written English, strong analytical and logical thinking, and the ability to work proactively in a fast-paced environment.

Nice to have

• Experience across both paid search and paid social.
• Knowledge of additional channels and tools such as Snapchat, Smartly, or Google Display.
• Experience managing significant marketing budgets and optimizing campaigns at scale.
• Understanding of A/B testing, multivariate testing, and incrementality.

Culture & Benefits

• Regional, cross-functional, and cross-cultural collaboration across APAC and Europe.
• Fast-paced and dynamic working environment with opportunities to influence marketing and business practices.
• Broad role scope calibrated to the successful candidate's experience.