Associate Director, Paid Social (Marketing)

Location: New York, New York; hybrid work arrangement

Salary: $110,000–$130,000 per year, plus discretionary bonus and benefits.

Company

hirify.global is a marketing and advertising firm headquartered in New York City, with offices in Los Angeles and Toronto.

What you will do

• Build and oversee paid social strategies, RFPs, media plans, proposals, negotiations, and client-facing strategy presentations.
• Oversee campaign buying from setup and targeting through optimization, measurement, pacing, reporting, and insertion order approval.
• Manage quality assurance for tracking functionality, creative units, trafficking, and site tagging.
• Analyze campaign data, develop testing and learning agendas, and provide optimization recommendations to clients.
• Develop relationships with clients, internal departments, social partners, and senior leadership.
• Manage and coach junior team members, including goal setting, performance reviews, growth plans, and training.

Requirements

• 5+ years of paid social media experience.
• Experience buying ads on Facebook and Instagram; additional social platforms are preferred.
• Understanding of marketing principles, analytics, advanced targeting and retargeting tactics.
• Experience managing social media budgets, full social strategy processes, and cross-functional stakeholder relationships.
• Strong writing, communication, presentation, organization, delegation, and leadership skills.
• Strong Microsoft Excel and Microsoft PowerPoint skills.

Nice to have

• Experience with additional social advertising platforms.
• Experience developing media professionals and broader team initiatives.

Culture & Benefits

• Inclusive workplace focused on belonging, diversity, equity, and inclusion.
• Health, life, disability, and pet insurance.
• Retirement savings plans and company-paid holidays.
• Unlimited paid time off, mental health and wellness resources, childcare resources, fertility assistance, and fitness reimbursement.