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8 часов назад

Manager, Digital Marketing

82 364 - 149 076$
Формат работы
hybrid
Тип работы
fulltime
Английский
b2
Страна
US
Вакансия из списка Hirify.GlobalВакансия из Hirify Global, списка международных tech-компаний
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Описание вакансии

Текст:
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TL;DR
Manager, Digital Marketing (Marketing Automation): Developing and implementing digital experience strategies that increase enrollment and persistence across a portfolio of healthcare education institutions with an accent on lifecycle KPIs, email, nurture, and conversion optimization. Focus on identifying lifecycle gaps, optimizing the Eloqua-based tech stack, implementing data-driven initiatives, and mentoring digital marketing specialists.

Location: Chicago, IL, USA; hybrid schedule with four in-office days per week, Monday through Thursday

Salary: $82,364–$149,076 per year, plus eligibility for an annual incentive program.

Company

hirify.global is a large healthcare education organization serving students across five accredited institutions and working to expand access to healthcare careers.

What you will do

  • Develop and track digital experience KPIs across the full student lifecycle.
  • Identify lifecycle opportunities and implement conversion-focused initiatives with stakeholders.
  • Advise institutional marketing teams on email, nurture, and digital experience strategies.
  • Collaborate with the digital experience technical lead to optimize the marketing technology stack and evaluate new tools.
  • Mentor digital marketing specialists as they develop and implement strategies across the institution portfolio.

Requirements

  • Bachelor’s degree in marketing or a related field.
  • Five years of marketing automation experience, including Eloqua.
  • Strong qualitative and quantitative analytical skills.
  • Strong leadership, project management, written communication, and presentation skills.
  • Ability to take initiative in a challenging, fast-paced environment.

Nice to have

  • Eloqua administration experience.

Culture & Benefits

  • Collaborative environment focused on healthcare education and workforce development.
  • Health, dental, vision, life, and disability insurance.
  • 401(k) retirement program with a 6% employer match.
  • Flexible Time Off policy and 12 paid holidays.

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