Senior Analyst, Marketing Operations (Marketing Automation)

Location: Chicago, United States

Salary: USD $73,150–$101,010 annually

Company

hirify.global is a networked experience agency delivering data, technology, creative, media, and strategy solutions for leading brands through a global network.

What you will do

• Build dynamic, data-driven marketing campaigns in marketing automation and email service provider platforms.
• Coordinate cross-channel execution across email, direct mail, SMS, and mobile messaging.
• Assess data availability, manage lists, and define operational requirements for campaigns.
• Create test lists and test cases, conduct quality control, and validate live data.
• Prepare data-processing specifications and coordinate content and data vendors to meet delivery and quality standards.
• Advise clients and internal teams on marketing program design, operational best practices, technology innovation, automation, and AI-enabled personalization.

Requirements

• 2–4 years of experience in a direct marketing environment with data-oriented responsibilities.
• Knowledge of email channel execution, journey orchestration, customer data management, segmentation, and email marketing best practices.
• Experience with an enterprise-level marketing automation or email service provider tool; Salesforce Marketing Cloud and AMPscript are strongly preferred.
• Understanding of data security requirements, CAN-SPAM, GDPR, and the digital marketing technology landscape.
• Ability to coordinate vendors, manage projects, work independently, and collaborate across large cross-departmental teams.
• Proficiency with Microsoft Word, Excel, and PowerPoint, along with strong written and verbal communication skills.

Nice to have

• Experience with SMS, mobile push, or app inbox messaging.
• Experience with Salesforce Marketing Cloud and AMPscript.

Culture & Benefits

• Inclusive culture focused on belonging, equity, and celebrating diverse identities.
• Medical, dental, vision, and disability coverage.
• 401(k), paid and flexible time off, and parental and family care leave.
• Family-forming assistance and tuition reimbursement.