Senior Manager, Lifecycle & Email Marketing (Travel Loyalty)

Location: New York City office Tuesday through Thursday, remote on Mondays and Fridays

Salary: $112,500–$130,000 per year

Company

hirify.global is a portfolio of high-growth companies that delivers digital consumer experiences and supports large-scale digital growth initiatives, including The Points Guy.

What you will do

• Partner with the Director of Email on lifecycle marketing strategy, planning, and cross-functional communication.
• Design and manage always-on welcome, onboarding, re-engagement, win-back, post-purchase, loyalty, and product engagement journeys.
• Build audience segmentation and personalization strategies based on behavior, engagement, lifecycle stage, and product affinity.
• Collaborate with content, design, product, and data teams on current product lines and upcoming launches.
• Own lifecycle performance reporting across engagement, conversion, unsubscribe, and revenue metrics.
• Lead A/B and multivariate testing while maintaining email deliverability and lifecycle marketing best practices.

Requirements

• 5+ years of experience in marketing, lifecycle/CRM, product, data analytics, or loyalty and rewards programs, with significant lifecycle, CRM, or email marketing depth.
• Experience building and managing segmented, multi-touch email journeys at scale.
• Deep knowledge of airline, hotel, and credit card loyalty programs, including points, tiers, elite status, earning, and redemption mechanics.
• Strong analytical and statistical skills, including SQL, data visualization, audience data platforms, attribution, sample sizing, and test significance.
• Experience with ESPs or marketing automation platforms such as Braze, Iterable, Salesforce Marketing Cloud, or HubSpot, plus sufficient HTML/CSS fluency to troubleshoot email rendering.
• Based in or able to work from New York, NY.

Nice to have

• Experience with Databricks, Looker, Tableau, Hightouch, Segment, mParticle, or Snowflake.
• Experience with loyalty, retention, product marketing, or rewards program management.

Culture & Benefits

• Health insurance covering medical, dental, and vision.
• Life insurance, short- and long-term disability insurance, and flexible spending accounts.
• 401(k) with company match and paid parental bonding benefits.
• Flexible paid time off, with 20 days annually and an increase to 25 days after five years.
• Inclusive work environment with opportunities to shape The Points Guy's audience and lifecycle programs.

Hiring process

• Expect live conversations with hirify.global teammates before an offer is made.