Senior Manager, Experience Strategy & Web Performance

Location: Minneapolis, MN, USA; hybrid schedule with four in-office days per week, Monday–Thursday.

Salary: $80,336.75–$145,077.09 per year, plus eligibility for an annual incentive program.

Company

hirify.global is a large healthcare education organization serving more than 97,000 students through five accredited institutions and a community of 385,000 alumni.

What you will do

• Own assigned institutional web channels, including performance, KPIs, optimization, and strategic roadmaps.
• Lead the end-to-end website experience across usability, key user journeys, conversion, UX, and CRO.
• Set experience principles, design standards, governance frameworks, and a prioritized web-work backlog.
• Analyze website, funnel, and business performance; diagnose root causes and develop measurable action plans.
• Oversee tagging, tracking, and experiment setup to ensure accurate and usable data.
• Partner with Web, Analytics, Technology, Marketing, Search, and Enrollment teams in a highly matrixed environment.

Requirements

• Bachelor’s degree in Marketing, Digital Media, Communications, HCI, UX, Business, Information Systems, or a related field.
• At least 7 years of experience leading website, UX, digital experience, or performance-focused roles within a strategy scope.
• Experience managing UX and CRO teams in enterprise environments.
• Strong knowledge of website usability, conversion, on-site behavior, enterprise CMS platforms, experimentation platforms, and web analytics.
• Ability to analyze data, diagnose issues, connect experience decisions to measurable outcomes, and drive performance improvements.
• Strong executive communication and influence skills, with experience working in complex matrixed organizations.

Nice to have

• Master’s degree in an MBA, UX/HCI, Digital Strategy, Analytics, or related field.
• Experience with Sitecore, AEM, Drupal, or Optimizely.

Culture & Benefits

• Hybrid work environment designed to support collaboration and communication.
• Health, dental, vision, life, and disability insurance.
• 401(k) retirement program with a 6% employer match.
• Flexible Time Off policy and 12 paid holidays.
• Annual incentive program based on individual and organizational performance.