обновлено 9 дней назад
Campaign Strategy Senior Manager
155 000 - 225 000$
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
Текст:
TL;DR
Campaign Strategy Senior Manager (Marketing Campaigns): Designing and optimizing end-to-end client journeys and scalable campaign frameworks with an accent on personalization, channel integration, and data-backed performance management. Focus on mapping complex multi-touch journeys, coordinating CRM and orchestration technologies, leading UAT, and translating campaign insights into actionable recommendations.
Location: Chicago, United States
Salary: $155,000–$225,000 annual pay
Company
is a law firm with a Marketing and Client Development team focused on strategic, data-backed market performance.
What you will do
- Lead end-to-end mapping of client journeys across the lifecycle and translate business-unit marketing plans into tactical campaign flows.
- Develop and maintain standardized journey templates for event nurturing, thought leadership launches, lateral hire integration, and similar campaigns.
- Coordinate social, email, digital, and other campaign tactics so each touchpoint connects to the next stage of the journey.
- Monitor campaign performance with the Insights team and optimize creative, targeting, cadence, segmentation, and dynamic content.
- Lead UAT and quality oversight for complex multi-touch journeys, including logic branches, tracking links, and automation triggers.
- Provide post-mortem analysis and actionable recommendations while supervising, mentoring, and developing direct reports.
Requirements
- 7+ years of applicable experience, including 2+ years of exempt or management experience in relevant roles.
- Demonstrated success designing and mapping customer journeys across the client lifecycle and advising on marketing channel mix.
- Advanced data storytelling skills with the ability to identify opportunities to improve campaign and channel effectiveness.
- Hands-on experience with CRM, web, orchestration, analytics, and project management technologies.
- Proficiency in Microsoft Office, iManage, and other firm applications after orientation; ability to work independently and mentor others.
- Ability to work extended or weekend hours and travel as required.
Nice to have
- Bachelor’s degree.
- Supervisory experience.
- Prior legal industry or professional services experience.
Culture & Benefits
- Competitive compensation and a comprehensive benefits package.
- Medical, dental, vision, HSA, FSA, life insurance, AD&D, long-term care, and commuter benefits.
- Backup care, parental support, generous parental leave, and fertility benefits.
- Benefited employees receive 21 days of paid time off and 10 paid holidays annually.
- Professional development and continued educational opportunities.
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